Each year I like to make predictions about how people are going to exercise and get in shape, and what fitness trends are going to be hot. Click here to check out last years predictions.
My predictions are based off of my own personal experiences, talking with hundreds of fitness professionals from around the world, reading all the fitness professional trade journals, and looking at where we are currently. Many of my predictions last year still hold true for this year.
Here are my predictions:
Bootcamps: Bootcamps, which have exploded the past 3-4 years, will continue to be one of the hottest trends, because of the incredible fat burning workouts, affordable prices, access to a trainer, camaraderie, and fun! Unfortunately, many bootcamps popped up all over that were run by inexperienced trainers looking to make a quick buck; but, fortunately, those will be shutting down. The fitness consumer is much more savvy now, and by using the internet the great programs can be compared to the not so great programs, and the differences will become obvious. I have already seen this in Madison, with a couple of the bigger bootcamp programs shutting down. Average bootcamp classes usually cost between $8-$17.50 across America. Click here to check out my Fit Fun Bootcamps 10 indoor locations.
DVDs: Home workout DVDs will still be very popular, although I don’t know if as popular as last year with the explosion of P90X and Insanity. I have found most people who go through these programs do the 8 or 12 weeks and stop with the DVDs. The challenge is to figure out a way to keep people motivated after the initial program is done. This is why I am trying to create 1000’s of Fit Moms For Life Communities so people can meet in homes, schools, or churches, to either do the workouts or just keep each other accountable. I believe this model will be highly successful because I care more about the long-term impact I can leave on a person and a community rather than how much money/dvds I can sell up front. (Think infomercials). If you want to try out one of my DVD programs for the lowest financial investment, I recommend my Got Core DVD: eight 15-minute workouts done on the stability ball. Another program is the Fit Moms For Life DVDs, you can try the first month for just the cost of shipping. Click here to learn more.
Higher level of fitness professional: Personal training as a fitness career is still a very young and new path. Until recently, most trainers were men in their early 20’s in college looking to make a few extra dollars on the side. Now the standards are much higher and the consumer expects a higher level of service, expertise, and results. Being able to research online and find the top trainers who are getting the best results is going to become easier and easier. People will be willing to pay extra to work with the best. Read More