kim sveum

Inside Look At My Madison Grocery Store Shopping Tour!

By | Healthy Snacks, Kids nutrition, NBC Morning Segments, Uncategorized

grocery_bagOne of the more popular services I provide is a 60 minute grocery store shopping tour in which I take people into the world of lies, deceptions, and temptations, known as the grocery store!  The store is the place where billions of advertising dollars, 10,000’s of products, hundreds of chemicals, and strategically designed layout, all come together into one big place!

If eating were considered a war, the grocery store is the forefront battle ground.  It is where the battle of the bulge and health and sickness is waged.  I think that is why I am so passionate about teaching people how to shop, not only smart, but healthy.  After someone leaves the tour, they have been empowered to make the wise choices, set a good example to their kids, and have the tools necessary to stock the fridge and pantry with wholesome foods.

Click here if you want a complete shopping list that you can take with you the next time you go shopping.

Recently Kim Sveum, of ABC news asked me to join her in the store as I hit on some of the main topics at the grocery store!

Kim Sveum has been blogging about her experiences the past 5 weeks going through my program.  The final results are in (you will have to wait a bit longer to see it on TV), but all I can say is WOW!  You won’t believe how much she lost in just 5 weeks!  Click here to read all her blog posts.

What Is Your Motivation? (Emotional Video)

By | Behavior Change, Mindset, NBC Morning Segments, Uncategorized

kfo033Today’s post will hit some emotional nerves with many of you.  On this blog I know I focus a lot on weight loss and looking great in a bikini (because this is what many of you ask and care about).  But I also try to balance that perspective out with the deeper more personal reasons why I believe it is so important to take care of yourself.

This video does a great job at showing you why I have such passion and satisfaction in what I do.  This is the reason why I get up at 4:45 AM everyday to continue to fulfill my calling.  Sure it is great to get a picture and letter from a mom I have worked with, on vacation wearing her bikini for the first time in 10 years, but to only focus on the surface level is only a small part of a much larger and more important picture!

I selected Trish and Maleah for this story, they are no different than any other client I meet, everyone has a story and a journey, you are about to hear theirs.  I want to thank both of them for putting themselves out there in front of the camera, sharing their stories, especially right after having done a very tough workout!  Your story will be shared with thousands and your message will help the lives of so many!


This is part 2 of a 5 part series that Kim Sveum is doing on healthy moms… Click here for part 1. Read More

MamaTone: This Mission Behind It

By | Behavior Change, NBC Morning Segments, Uncategorized

Last week ABC came to MamaTone to do a story for the evening and morning news.  Kim Sveum, did an awesome job reporting the story.  Kim is a mother of two, and just as passionate as I am, at helping moms and families succeed in life.  She produces the bi-weekly “Parenting Project,” from channel 27 news, in Madison, Wisconsin.  Be sure to check out her blog.

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This story does a great job at showing why I created MamaTone, and the underlying inspiration behind it.  Sure, it is an exercise and nutritional program that will help moms shed inches and tone muscle.  But, it is more about the community aspect and teaching moms that if they don’t take care of themselves, nobody else will, and all other relationships will suffer because of it.

I am SO proud of every mom in MamaTone, every bootcamper in Fit Fun Bootcamps, and every small group client I have.  For those of you who haven’t trained with me, it is hard to know exactly how difficult it is, and how hard the workouts are, but for those who stick with it, great rewards come! 

So thank you everyone for inspiring me to work harder and be a better person!