If You Have Never Opened an Email of Mine, Read This…

By | 21 Day Challenge, Behavior Change, Challenge

This might be the most powerful and impactful 2 minute video that I have created.

I filmed it almost exactly 5 years ago for a 21 Day Challenge at the Transformation Center. This concept rocked my world back then. It has continued to be profound for me and has transformed my ability to achieve high levels of confidence, enabling me to tackle some of the biggest challenges of my life over the past few years.

We all want to feel confident, but how do we actually achieve confidence? This framework, revealed to me 5 years ago by my coach, Dan Sullivan, has made such a difference in my own life that I knew I had to share it with you!

Many people believe that in order to have high levels of confidence that they will succeed at something, they need high levels of competency–that they need to have demonstrated the skills that are required to succeed.

For example, I’ve had many conversations over the past week with people interested in the next session of our Killer Kurves program, which starts on Monday. People think that in order to be successful in the program they need to know what exercises are best, what foods are bad, how to prepare healthy foods, meal plans, etc. In some cases, they even think they need to lose some of the weight or get in shape before they start.

While these things might help you build confidence in the long run, there are two other things that are actually much more important (and much more straightforward!), and that will help you build your confidence more quickly.

->-> Click here to discover what these two components are <-<-

This is the simplest and most powerful framework I have ever seen for creating change, getting results and building confidence. Once you have decided on the first two pieces of the framework, everything else will fall into place.

->-> Click here to watch this 2-minute video <-<

After watching the video, I have two questions for you…

Are you committed?

Are you ready to show courage?

You really don’t need to have all the answers, you just have to be willing to start.

If you are ready to start your transformation, reply to this email to let me know.

We have programs that will meet you where you are, whether you are over 50 and looking for small group training with people your own age, or whether you have 40+ pounds to lose and want a supportive environment and an incredible community of people on the same journey, or whether you just want to ramp up your strength and fitness in one of our many Sweat Fit classes.

Let’s make this month an amazing, confidence-filled month for all of us!

Keep moving,

Dustin Maher

PS If you have 40+ pounds to lose and may be interested in our Killer Kurves program, don’t delay! It starts on Monday. Check it out here, then click the “Let’s Talk” button and fill out the form and I’ll be in touch ASAP to see if we are a good fit for you!


Single mom ready to end it all, chooses life

By | 21 Day Challenge, Challenge, Health, Killer Kurves, Lifestyle, Mindset, Moms, Mothers, Nutrition, Transformation Center

I knew Onica was a special person the day I met her. I only had about 20 minutes to get to know her, but I could see deep hurt within her and yet I also sensed she was a strong, determined woman that was ready to give it her all.

Fast forward about two months and I was sitting at the Transformation Center going through my e-mail when I received the testimonial you are about to read. The crazy thing about reading this e-mail that night was that Onica was standing about 15 feet in front of me, waiting for her Killer Kurves class to start. After you read her heartfelt story, click here to learn more about how Killer Kurves can help you or a loved one. Even if you don’t live near Madison, the video alone is worth 5 minutes to watch. ->-> Click here to watch the video

Take it away Onica….!

My name is Onica and I have struggled with my weight for as long as I can remember. I have gained and lost and lost and gained more times than I care to count. In high chool my diet of choice was Anorexia, I would eat nothing all day and then have just enough dinner so that my parents wouldn’t notice something was off. I kept the weight off until I was 25 and went from jobs where I stood all day and rarely ate breakfast or lunch to a desk job where it seemed like someone wanted to take everyone out to lunch daily. The pounds piled on quickly after that. I had my son at 26 and never lost the baby weight. Two years later I had my daughter and 6 weeks after she was born I joined a weight loss program. I did great and was 7 pounds from my goal when self destruction kicked in. We had recently moved an hour away from our hometown and I knew no one, I was a stay at home mom and it was winter. I learned that I love to bake and more than that I loved to eat what I baked. Again, the pounds piled on, I was more than I had ever weighed, even when I was pregnant.

Fast forward 2 more years, I was now a divorced, single mom trying to make ends meet. It wasn’t easy to say the least. Every small bump in my life made me feel like I was sinking deeper and deeper into a pit that I was never going to be able to claw my way out of. I felt that every single aspect of my life was just too much for me to handle, that nothing I did was good enough, or could possibly be worth anything to anyone, that my kids would be better off if I weren’t around. What kind of a role model was I for them? Wouldn’t it just be better for them if they didn’t grow up with a mom like me, someone who never had any time or energy for them, whose house wasn’t spic and span and who was fat? I had a plan to end it all, I didn’t have a time frame, but I had a plan. It would have appeared to have been an accident so that my ex would still get the life insurance to use for raising the kids and above all no one else would be injured and my kids wouldn’t be the ones to find me. I had a plan.

Then on September 5th an email came into my inbox from Dustin. It was about a 21 day clean eating challenge. My sister told me that she and her husband were going to take the challenge and that I should do it with them. I decided to go for it. Part of that was to meet with Dustin in person to discuss your weight loss challenges and goals etc. That day changed my life, more accurately, that day saved my life. After I gave a short run down on my weight history Dustin told me about his Killer Kurves program, I didn’t think there was any way I could make it work for me financially or with my schedule so I tried to just forget about it. However it seemed that nothing would make the thought of this program leave my head. It sounded so perfect for me. After several days of not being able to stop thinking about it I rearranged my schedule with my kids, worked out a financial plan and I signed up. I can honestly say that signing up for K2 was the best decision I have ever made for myself.

On our first night I was nervous but excited. Everyone there seemed to be in the same boat. The trainers were very friendly and accommodating to everyone’s fitness level and any physical limitations we had. The people were all super friendly and no one was judging anyone else. As the weeks have gone on we have formed a bond with each other, the support and encouragement is like nothing else I have ever experienced. We have turned into a family of sorts and I love it, I can’t imagine my life without K2 now.

One of the things that I have learned to do is to view food as fuel for my body and not a hobby or way to relieve stress. I won’t put a certain brand of gasoline in my car because it gets terrible gas mileage with it so why did I continue to put food in my body that was terrible for my health and energy? It has really changed the way I look at eating.

We are currently starting our 9th week of the 12 week program and I have lost 29.2 pounds and 14 inches. My self esteem is on the way back up and the pride in myself that I feel is amazing! The little things no longer throw me to the bottom of the pit and I am smiling more than I have in years. I’m not where I want to be yet but I am a whole lot closer and more importantly I now have the support, knowledge, and confidence in myself to keep going towards that goal and not to just give up because of a setback or hard day.

If there is anyone out there that is on the fence about joining Killer Kurves, I say do whatever it takes to make it happen! You will not be disappointed. I know I’m not. Your life will never be the same again.


Wow! When I first read her story I was so moved, I got teary eyed. Since she was also at the TC that night, I went over to her and gave her a big, long hug. I had no idea of her struggles or how Killer Kurves has given her a new lease on life. Her physical and emotional transformation is an inspiration!

Onica, I am beyond excited to see you continue to progress and am excited for the boundless opportunities life has in store for you. Thank you for courageously sharing your story.


PS If you are ready to start your own journey of transformation, or just want to learn more, reply to this email or fill out the contact form here: https://madisonbootcamps.com/killer-kurves/ and I or one of my team members will get back to you!

#1 Thing to Get Yourself Motivated to Exercise and Eat Healthy

By | Challenge, Health, Lifestyle, Mindset, Uncategorized

“Know Thine Own Self…”

This is what has been rolling around in my head for the past few weeks. I decided a few weeks ago that I am going to do the Ironman next year.  Not only do I want to complete it, I want to finish in under 12 hours. The past few years I have dabbled with the idea of “someday,” but seeing my mom die so suddenly this summer and my 25-year-old brother suffering a stroke just 2 days later, I was acutely reminded that someday isn’t guaranteed.

This is a big step for me.  If you have been following me at all for the past 10 years, you know I have been VERY anti cardio and long distance activities and have very little background in it. Side note: I still don’t believe it is the best way to lose fat and tone up; strength training, interval training, and healthy eating is still best for that.

Some of you know also that I really HATE the water.  I am really good laying by the pool getting a tan or sitting in a boat watching others jump in but me getting in the water is another story. I can barely swim to save my life and participating in the Ironman will make me swim 2.4 miles while being kicked and hit by 2,500 other swimmers.

Why am I sharing this all with you?

On my own will or motivation I have NO DESIRE to practice and learn how to swim.  I also don’t have a strong desire to run long distances. I do LOVE to bike, but only with groups, not a big fan of riding alone. I also don’t know how to really TRAIN for an Ironman.

I am doing what I encourage you to do, which is to hire a coach. My coach is a professional Ironman athlete and also works with about 200 others to help them complete their first race or work towards turning pro.

Having my coach will:

  • Reduce the chances of injury
  • Make things more fun
  • Save me time researching best training programs, gear, and nutrition
  • Introduce me to others in the Madison community training for Ironman
  • Push me harder than I would push myself
  • Help me overcome stumbling blocks that will inevitably occur over the next year
  • Cheer me on during my successes and comfort and encourage me during my challenges
  • Help me reach my goals faster

Over the past 24 days, I have had 310 women, ages 50 and up, apply for our NEW small group training program.  I have spoken to over 200 of them on the phone and most have told me the same thing, which is, “I realize that I don’t seem to be motivated to do it on my own.  I know what to eat, and I know I should exercise more, but I just can’t seem to do it.” They say it like there is something wrong with them.  There is nothing wrong with you if you struggle with motivating yourself to exercise more and eat healthier.

Just like I don’t want to learn how to swim or run long periods of time, I know I need a coach to be there for me.

If you are in the Madison area and are interested in learning more about this unique program, here is the link to apply and after I receive your application, I will personally call you to set up a time for you to visit one of our classes.  Apply ->  https://www.surveymonkey.com/r/fitover50

If you live near an Ironman race, I can’t encourage you enough to go out and watch the swim start at 7 AM and then the finish line at the Capitol Square between 9pm and midnight.  You will shed some tears and be in awe. Ironman Wisconsin is in Madison on Sunday, September 13th.  Come join me at Monona Terrace at about 6:30 AM and watch one of the greatest sports spectacles.  If all goes as planned, one year from now I will be in that water ready for a day I will never forget.

Just in case you were trying to remember the rest of the quote above? This above all – to thine own self be true, and it must follow, as night follow days, thou canst not be then false to any man. ~ William Shakespeare

Good words to live by!

What is your normal?

By | Behavior Change, Challenge, Fit Moms for Life Six Week Challenge, Moms, Mothers, Six Week Challenge, Uncategorized

I am currently on a 19 day trip from Toronto to Colorado. I recently climbed Longs Peak, a 14,250 plus mountain. If you know anything about Longs, you may know it kills more 1 longest3hikers then any other climb in Colorado. Tragically, an 18 year old kid fell off the same cliff I was on only 18 hours earlier. The 15 mile, 5,500 vertical feet climb is listed as a 12-14 hour round trip. I had just gotten off the plane and had not yet acclimated to the altitude, which made for an even more challenging hike.

1 longest 2I got up at 2 AM and started the journey with head lamps on. Past the 13,000 foot mark, the wind was blowing in excess of 30 mph and the 1-2 foot ledges with 700 foot sheer cliffs below became very scary. Thankfully, I made it up in 5 hours but was overcome with altitude sickness at the top and had to descend after spending only one minute at the top. Once I descended past the treacherous parts, I had a 5 mile run downhill. My total time was 8 hours. Not bad considering I don’t do tons of cardio nor do I have any altitude training.

Why do I share this story with you?

Depending on what your experience is, depending on your peer group, depending on your circle of influence, you might look at what I did and say one of three things.

  1. You are crazy, I could never or would never want to do that.
  2. That sounds cool, I would love to have the opportunity to do that!
  3. No big deal! What you just did was easy stuff, but you are making a big deal about it.

I will make some generalizations here but this is what the thinking of these three types of people might look like…

The first group probably has never hiked, hasn’t exercised very intensely for many years, and has low confidence in their abilities to get in shape. They don’t know anyone personally who does activities like this and so they just don’t understand.

The second group is most likely quite active, they have achieved many of their fitness goals throughout the years, and have had experience pushing their bodies past levels of comfort. They have friends who go on active adventures and are looking for new ways to push themselves. I would put all of my clients who have been with my program for at least a year in this category.

The final group would be hikers and climbers who have access to mountains on a regular basis. They are part of hiking clubs or groups and they read and study about hiking. They are endurance athletes that surround themselves with friends who are also high level athletes. For them, my climb up Longs Peak was just child’s play. They have moved on to bigger and more challenging things.

I am just using hiking as an example here, but this type of thinking can play out in any area of your life, fitness or otherwise. What your peer group considers “norm” is generally what your norm will be, as well. This is what really scares me about our world today. Societies “norm” is now to be 30 lbs overweight, to sit most of the day, to use food to celebrate almost everything, and to eat and drink to numb the pain and conflict life can bring. It is no wonder our world has so much sickness, disease and depression.

I want to leave you with one final story. I had just run/walked the final 5 miles of my Longs Peak journey. The feeling I had at the bottom was of pure exhaustion and joy. Right at the end, I finished with a guy who I saw on the way up. I started chatting with him. He was a physical specimen of peak fitness. I discovered he lives in Boulder, about 36 miles away. He left his house at 2 AM, BIKED 36 miles, ran/walked Long’s Peak in 5:15 (almost 3 hours faster then me), and was getting ready to bike back to Boulder.

In shock, I told him he was crazy and that I was incredibly impressed and inspired. He smiled and said, “it’s not crazy when everyone else you know does it too.” He was right, his peer group does things like that on a regular basis and what I would consider crazy, unbelievable, and incredible, is just like an ordinary day to this guy and his peer group.

  • So the question is what does your peer group look like?
  • What do they do on a regular basis?
  • Are they healthy?
  • Are they positive?
  • Are they happy?

If the answer to these questions is no, and you want to be active, healthy, positive, and happy, I would like to challenge you to start to shift your peer group. This doesn’t need to happen overnight, but a shift in peer groups will be necessary if you want to live the life of your dreams.

Throughout the years I have received hundreds of emails and messages from moms who feel alone and isolated. They don’t have the support they want and need to live the healthy, happy lives they deserve. They don’t have a peer group that is inspired to make each day as healthy, and positive as possible.

That is why the Fit Moms For Life team works tirelessly to find creative ways to build communities that will make it easier to identify and find moms that are also interested in living healthy, happy lives. For those living in or near Madison, we build these happy, healthy communities at our five Transformation Center locations. For those living outside of Madison, we have launched our new Fit Moms For Life 6 Week Challenge that rolls into an on-line FM4L Monthly Program with fresh new content delivered monthly. These programs are designed for small groups to keep each other accountable, motivated and inspired to live each person’s best life!

Click here if you want to join our local Madison Fit Moms For Life Transformation Center communities and programs.

Click here if you want to learn more about the Fit Moms For Life 6 Week Challenge.

You have two choices, you can continue to do what you have been already doing and expect to get the same results, or you can take a leap of faith and try something new. That leap of faith might just change the trajectory of your life. It is your choice to make.

Fit Moms For Life is committed to supporting you when you are ready to take that leap. If you are interested in facilitating a FM4L 6 week challenge group, helping people live their best lives and get paid to do so, click here to learn more about this opportunity. Currently we have about 105 FM4L communities around the world.

Do This ONE Thing To Get Faster and More Consistent Results

By | Behavior Change, Fitness Modeling, Mindset, Uncategorized

I am having a great time in NOLA at this internet marketing conference I’m attending to learn how to communicate my message in a more impactful way. There are over 500 men and women who have seen incredible success (financial, emotional, and otherwise) at this conference. The tickets just to attend this conference are extremely expensive, but I was blessed to be one of the main speakers a couple years ago and now receive life-time free tickets to this conference.

Why am I sharing this with you?

dream-big1I am surrounded by men and women who are doing massively positive things in the world and helping so many people. Being in a room where I am one of the smallest businesses, having a relatively small reach compared to others in the room is very powerful in a positive way. Sure, I could compare myself to them and get down on how much further ahead they are than me, but instead I choose to talk with them, feed off their energy, and learn what they did to help more people. Their success becomes the “norm” and I no longer question whether that level of success is possible. I know now that the more I associate with like-minded people and follow their formulas for success; it’s only a matter of time before I achieve the success and reach they have attained.

The same thing is true in fitness. When I competed in the fitness modeling world 2014-02-24_1451championships, having a six pack wasn’t the norm, it was an eight pack. 🙂 Just being around those guys from around the world in the locker room made you want to train harder and eat cleaner. I can only imagine how fit I would be if I had them as my workout and accountability group day in and day out.

This is also the phenomenon I noticed early on in my career – my one on one clients weren’t reaching the same level of success as those of my clients training with groups of 10-40 people. Having a trainer is great, but it doesn’t really put you in a peer group and provide the opportunity to feed off of each other’s successes. It is one thing for me to share a personal success with one of my clients, but it is a whole different thing for another client to share a success with her workout group or partner. Success breeds success. We don’t want to be left out in the results game.

For this reason, when we launched our now sold out (we will eventually open up more spots), personal training program, we intentionally placed the clients into groups of 3-4 women, linking clients with similar goals. This group will become each of their biggest cheerleaders, while the trainer is there to guide and push each person along their own journey.

Let me give you a couple more examples of ways to up your game in all areas of your life by associating with other successful, like-minded people:

  • If you want to be a better knitter this year, join a knitting group with very experienced knitters and your skills will undoubtedly increase.
  • If you want to write fiction books, contact some of your favorite authors and ask them some questions, or join a local book-writing club with more experienced writers than yourself.
  • One last example from my own life… I love ping-pong. I have played since a young child and started off playing on our make-shift table which was a 4X8 sheet ofCOURAGE plywood on two sawhorses. I got as good as I could with the players I had (my family), took a few lessons here and there, and then became a ping pong leader in college. Each step of the way I would improve a little bit, but it was only when my practice partners and my competitors were better that I really saw massive improvements in my play. When I played with players who were below my skill level, my skills actually got worse. My level of table tennis didn’t really skyrocket until I joined the TT club in Madison, which consisted of many of the top players in the state. I remember the first 3-5 months… I hardly won a match. I might have been able to keep up with the bottom 20%. But I kept practicing, trying to play better and better players. In a six month period I went from the bottom 20% to about the top 70-80%. There are only a few guys that I can’t beat there at all, and most everyone else I can either split or win every time.

The only reason I got better was because I surrounded myself with better players. The principle is universal. Surrounding yourself with people you want to be like (in any area of life), requires vulnerability and courage. What will happen if I am the worst one there? Will everyone think I am weird or stupid? These questions have run through my mind and everyone else’s mind that have made the decision to overcome mediocrity and strive for excellence. Push past the doubt and discomfort and you will achieve transformation and success you never thought possible!

I Will Step Up

By | Behavior Change, Fit Moms For Life DVD, Mindset, Transformations, Uncategorized

I attended a 50 hours in a total immersion program with Tony Robbins in Chicago awhile back.  It was called Unleash The Power Within. The first night I walked 15 feet barefoot in a fire, it was powerful.  I had so many breakthroughs and takeaways from it, but instead of writing a huge article, I wrote myself a poem, or maybe a rally cry is a better way of putting it. This was meant for just me, but after reading it, I thought there might be some nuggets that you can take and use in your life.

Here is MY rally cry… I challenge you to make your ownBlog-Challenge

I will not settle for being average

Average can be for everyone else who isn’t looking for excellent

But I don’t even want to be excellent, I want to be OUTSTANDING

I can change any story in my head that hasn’t been serving me

I can change the outcome by changing my attitude

I can change my attitude by changing my state

And I can change my state INSTANTLY by CHOOSING to

My past will only fuel my future

My body is the only one I will have, I will love and care for it

I will look for ways to add value to any situation

I will love deeper

I will look at my potential and capabilities rather then my limitations and shortcomings

I will treasure each moment as a gift from God

I will be grateful in every situation

I will take full responsibility for my results

I will play full out in life, dancing more, singing more, laughing more, and loving more

I will be a leader and not a follower

An action taker not a procrastinator

A solutionator not an excusenator

A problem solver not a complainer

I am going to acknowledge fear and do it anyways

I am going to strengthen the habits that serve me and starve the habits that destroy

I am courageous, meaning I do it anyway even though I am scared

I am committed to learning and growing each day

I will use words that empower instead of tear down

I know the outcome I want

I know the reasons why I want that outcome

I will take massive action towards that outcome

I will observe if the action is working

And I will change the approach if needed

The past doesn’t equal the future unless you live there

I will get what I want because I have a big enough reason WHY

I will do what I say and say what I do

I will keep good company because my standards are in direct proportions to the expectations of my peer group

I will look at everyone around me as my teammates

I will treat people nice who don’t treat me nice

I will not put limitations on what I am capable of

I will focus on deep breathing

I will model the success of those I look to be like, since success leaves clues

I have control over how my body feels

Exercise and eating healthy is part of who I am, not just something I do

Now I am the Voice

I will lead, not follow

I will believe not doubt

I will create not destroy

I am a Force for Good

I am a Leader

I will defy the odds and set new standards

I will step up

I will step up

I will step up

I would love to hear your feedback or insight.  Take your own challenge to step up by joining our Fit Moms for Life Six Week Challenge or start Fit Moms for Life DVDs series.  The first DVD is free just pay shipping and handling!fm4l

How Important Is It Too You?

By | Behavior Change, Mindset, Uncategorized

TrainersMy trainers and I attended a 3 day fitness conference in Chicago awhile back. We acquired a bunch of new ideas to challenge you into getting into even better shape.

One of the speakers had a saying that he kept repeating…

“How Important is it to You?”

What a great question.

One of my fitness friends in Canada posted on his FB about being so frustrated when a client said they wanted to cancel because they couldn’t afford the bootcamp. My friend had to get access to his credit card bill for some reason and found that this person spent $250 on McDonald’s alone in one month! This trainer became so upset over this.

Obviously for that person, being sick and unhealthy was more important then being fit and healthy.

I challenge you to ask that question for any area of your life…

“How Important is it to You?”

If it is important enough for you, you will do it, bottom line. If a kidnapper stole your kids and said you have 10 weeks to lose 30 lbs (assuming you had 30 lbs to lose) or you will never see your kids again, what do you think would happen? You would lose 30 lbs!

As a fitness professional I must understand and accept that for many people being fit, having energy, and making time for themselve isn’t VERY important. This is one of the hardest things for me to deal with. I know I can deliver tools to a person to radically change their life for the better, but for some they just aren’t ready.

Our goal with the new Transformation Center, that is opening, and the local support groups forming around the FM4L Six Week Challenge, is to be there when a person decides that beginning a life of WELLNESS instead of SICKNESS is VERY important to them.

I hope this message has challenged you as much as it has challenged me. There are areas of my life that I would “like” to be different or better, but if I am to be honest with myself they haven’t been VERY important to me quite yet.

Join the Six Week Challenge >>>http://www.fitmomsforlife.com/join/

SkyRise 2010: 103 Flights. 2,109 Steps. 53.52 Minutes.

By | Behavior Change, Mindset, Uncategorized

On Sunday, November 14, 21010, I climbed the tallest building in the WESTERN HEMISPHERE—The Willis (formerly Sears) Tower!

If I said getting up those steps was easy, I would be a big liar and no part of the truth would be in me! The Willis Tower did not allow me up those stairs easily and each and every one of those 103 floors and 2,109 steps made me realize what a blessing life, health, and freedom of movement really is.

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