A Special Message To My Mom and Moms Around the World

By | Blog, bootcamps, Fit Moms for Life Six Week Challenge, Health, Mindset, Moms, Mothers, Transformation Center, Uncategorized

I have given a lot of thought on what to write to you on this special day. I really believe you should be celebrated 365 days a year, but I’m taking advantage of Mother’s Day to send a special message.

A TributeFor my mom:

Besides giving me life a little over 30 years ago, Mom, you gave up your peaceful sleep for constant feedings, diaper changes, and constant projectile vomiting (so you have told me). You gave up your traveling around the world lifestyle to create a home base for me and be there as my rock, my foundation. You would tuck me in at night, say a prayer, ask me what I wanted to eat in the morning and be my alarm clock to wake me up to feast at the breakfast table. You would have my lunch box packed so I wouldn’t have to eat the unhealthy food at school and then you drove me to school each day so I didn’t have to be on the bus for 45 minutes. You volunteered at my school, and were waiting there each day to pick me up, with a delicious, healthy snack.

I know life wasn’t always easy for our family, mom, but I don’t remember you worrying about how old and rusted our cars were, or how the ceiling in our mobile home leaked. What I do remember is how you taught me that life is about love, experiences, and quality time spent with people you love. You took care of me for 14 days when I had an intensive surgery 6 years ago, just like you have taken care of me my entire life. You never complained, you never got upset (at least that I can remember), and you never seemed to think about how the grass may be greener on the other side.

Thank you for teaching me healthy eating habits at a young age, encouraging me to play outside and be active, and including me in your grocery shopping, prepping, and cooking routine. Thank you for only letting me eat sweet cereal on Saturdays and limiting TV to 1 hour per day. Thank you for making me work in the garden, even though I hated it. Thank you for making me work at the strawberry farm, even though I was still under the legal working age. I developed a solid work ethic from a young age because of how you lived your life, Mom – always working and serving others.

Thank you for you. I love you, Mom and look forward to spending many more decades together.

Your oldest son,


To the rest of the moms around the world:  I just want to say thanks. Thanks for being there for your kids. Thanks for putting their needs before your wants and desires. Thanks for going through the pain of giving birth so us wimpy guys don’t have to. Thanks for doing your best no matter the circumstance.

To all my clients (whom I consider family): You mean so much to me. Thank you for allowing me to be part of your life in some small way. You get me up at 4:45 AM excited for what the day will bring, and you wake me up during the middle of the night with ideas of how I can help you more. You provide the financial stability for my family, along with the close to 20 people I now employ. You inspire me each day by working hard, showing up, overcoming incredible odds, and building the Fit Moms For Life community.

I especially want to thank all of you I have not yet met, but have received emails and FB messages from. I am both humbled and honored to hear that I have played a small role in making your life better. Please continue to send me stories of your success. These stories fuel me to reach for bigger and better heights.

To all mom employees who are moms: Thank you for coming to work each day, filled with such fun and excitement. Your passion for living the FM4L mission and your desire to help other moms around the world get on board this healthy lifestyle is truly amazing for me to witness. So often I hear of people hating their jobs and careers, I am thankful that this doesn’t apply to you. Thank you for financially sacrificing other lucrative careers to help start our Fit Moms For Life movement.

A reminder to all moms: Fit Moms For Life is all about living life to the fullest, serving those around you, and building deep authentic relationships. PLEASE remember though, if you aren’t healthy, energetic, fit, confident, and driven, you won’t be able to serve this world at the level you are capable of. In the process of raising your kids, don’t give up on your own passions, dreams and desires. This is why taking care of yourself is the most UNSELFISH thing you can do. This is the message I have been sharing with you for years, and the message I will keep reminding you of…take care of YOU first, so you can serve your family, your community and the world more fully.

I wish I could wave a magic wand and show you just how incredible life can be when health becomes a priority in your life. Until I find or create this magic wand, the Fit Moms For Life team will continue to work hard to create programs and tools that help you be your best in all areas of your life.

Happy Mother’s Day!

Dear New Girl at the Gym…

By | Behavior Change, Body Assessment, bootcamps, Fit Moms For Life DVD, Fit Moms for Life Six Week Challenge, Mindset, Transformation Center, Uncategorized

“Why wouldn’t someone feel comfortable coming to the Transformation Centers or invest in my DVDs?”

One of my clients shared an article from a woman named Erica Millard. It is beautifully written and I think conveys what makes our Transformation Center and the community that we have created so unique. We don’t judge, we encourage and accept. Same goes with our leaders that lead our community groups around the world through our Fit Moms For Life home programs.

At some level we know where you are and where you have been and meet you where you are. We all have struggled, we all aren’t perfect nor do we pretend to be (it is noon as I am writing this and all I have eaten is two bowls of rocky road ice creams 🙁 ). Before I share with you this story, I want to let you know that this upcoming week we are opening our doors to all of our fitness locations to let you come for FREE and see if you feel loved, cared about, and understood.

Click here to check out all locations

Thank you Erica for writing this…

“Dear New Girl at the Gym,

You stand across from me in boot camp or on the treadmill next to me or a few bikes over in spin. I have never seen you before, but here you are. I can tell by the look on your face you are embarrassed. Embarrassed that you can’t do a pushup or don’t know how to adjust your bike or that you walk on the treadmill when the girl on the other side of you runs for a full hour at the speed of a cheetah. You look around and wonder what on earth you are doing here. You glance at me and I smile, but you look away pretending you didn’t see, because that would mean I noticed you. Maybe you are discouraged. Maybe you tell yourself this was a huge mistake and you’re going to ask for your money back. Maybe you wonder if I’m judging you.

I am not.

I want you to know how proud I am of you. You see, even though it might not seem like it, none of us are judging you. Why? Because so many of us were just like you. We know what it is like. We know how hard it is, especially in the beginning. Really we do. Maybe you woke up one day weighing forty pounds more than you did five years ago. I have been there. Maybe you stepped on the scale at the doctor’s office, had the nurse cluck her tongue, and then had the doctor say something like, “Now let’s talk about your weight.” I have been there. Maybe you recently had a baby, and you wonder if there will ever be a time when you don’t have to tuck your stomach into your pants. I have been there. Maybe you get half way through the warm up in a group fitness class and wonder if you are this out of breath now, is a full hour going to kill you? I have been there. Maybe money and time are tight and the idea of spending $30-$70 a month and an hour a day on yourself feels awfully selfish. I have been there. So many of us have.

You see us running or biking or lifting weights, and may feel discouraged or that we are judging you. Please, please, PLEASE know that we are not, because so many of us have been in your same shoes. You see us for what we are now, but many of us started out just like you, on a journey to find our best selves.

Please come back. I know it is hard, but it will get better, I promise.

And then you will wake up one day and wonder when you became that person. You know that person who can jog a few miles or do a whole spin class or even do boot camp without being sore the next day. And you will be the one, standing across the room, smiling at the new girl hoping she knows how lovely and wonderful and brave she is. Hoping she knows she is worth all the work. Because you are. You are so worth it. You deserve to be your healthiest self.

Now there might come a time and a place where someone will judge you, even someone at the gym. Maybe they make rude comments or give you that look. Maybe they have never known what it feels like to struggle with their weight. Maybe they have low self-esteem. Maybe they have never eaten an entire pan of brownies by themselves (I have) or an entire bag of Halloween candy before a single trick or treater came to their door (I have). Maybe they forgot what it was like to be the new girl. Please, don’t waste your time on them. You are on a journey to be your best self, and they don’t belong on your journey. Find people and a place where you can begin where you are.

Come back. You are so worth it.”

It breaks my heart and frustrates me when I hear of people who know they need to do something, but just don’t have the confidence or belief that they can do it. All it takes is that first step. So I would ask you today, are you willing to take that first step? That might mean throwing away some of the unhealthy food in your pantry, going back to the gym that you haven’t been to in 5 months, or having a talk with a loved one about what YOU want for your life.

Check out a short video that just might make you shed a tear but more importantly help you take action. Click here to see the longer version of the video.

Start the process, it is a journey that you can’t predict how it will turn out, but I would ask you to trust the process, it might just be the best thing you have ever done for yourself.

If you are ready to get others involved and lead a group in your community and get paid for it, click here to learn more.

Was The Biggest Loser Winner TOO Thin?

By | Behavior Change, Body Assessment, bootcamps, Killer Kurves, Mindset, Transformations, Uncategorized

1 BiggestUnless you tune out all media, it was hard to escape the buzz over this week’s BL winner. Rachel, 5’5, went from 260 lbs to 105 lbs in the course of the 8 months. Was The Biggest Loser winner too thin? I am not here to judge if what she did was unhealthy or not. I have read reports that she ate 1,600 calories a day and worked out up to four times each day, but who knows… I wasn’t with her 24/7 so who am I to judge.

After having worked with thousands of clients personally and helping launch Killer Kurves, a program designed specifically for those wanting to lose 50 lbs or greater, I can only comment and say what she did isn’t practical in the real world. On the ranch, everything is provided for them without any temptations. The stresses of the outside world are removed and it provides an easier playing ground to lose massive amounts of weight quickly. Please note it still isn’t EASY. Contestants have to still eat the healthy food and push their bodies further then many professional athletes train. Once the contestants go home for a the months leading up to the finale they hit the real world, but not really…

If you knew $250,000 was on the line and 50 or more million people will see you over the upcoming weeks in very little clothing, I bet you would do what it takes to lose significant weight. My hope for Rachel is that her body can balance out, she gains back the 10-15 lbs of water weight that she most likely dropped and finds balance in her life.

Over the course of the past year I have been able to get to know some “heroes,” and I would like to share a very professionally done 5 minute video that I believe will inspire you, challenge you, and motivate you to take your health up to the next level.

Watch the longer version >>> HERE

These people have gotten similar results to the BL contestants while still juggling their family, finances, kids activities, careers, and so on. They did it the right way, slow 1 Biggest2and steady with many bumps and roadblocks along the way.

One week from now the world celebrates Valentines Day. I want you to LOVE YOURSELF this week, because if you don’t love and take care of yourself, you won’t have as much love and energy to take care of anyone else.

I would love to be your “Jillian Michael” or “Bob Harper.” Whether you are looking to gain 10 lbs or lose 200, myself and my team are ready to support you in any possible way. If you don’t live within the Madison area, I invite you to click here and start your very own FM4L 6 Week Challenge. It might just be the best gift you could give your kids.

If you are within driving distance of Madison, in honor of Valentines week and client appreciation week, we are allowing anyone who hasn’t come to our programs before to attend for a free next week and give us a chance to welcome you into our family. Click here to check out the schedule and all of our locations. Saturday Feb 15th we are having a community outreach at the TC. Click here for all the free workouts and activities.

Choosing a Fitness Program | One Of The Biggest Tips I Can Give You!

By | bootcamps, Fit Moms For Life DVD, Fit Moms for Life Six Week Challenge, In-home workouts, Killer Kurves, MamaTone, Transformations, Uncategorized

One of my small group clients made a comment to me that got me thinking. She saw another one of my clients (extremely hardcore and dedicated), getting pumped up for his next workout. She asked me, “When does this ever stop? Don’t you get to a place where you are happy with your results and then just stop?” Unfortunately, some think that this whole eating healthy and exercising is a kick someone can go on for a bit, and then go back to their old poor choices and expect to keep the benefits that they saw. If you are on an eating plan or workout plan that you couldn’t sustain (or slightly modify), for the rest of your life, I would stop doing it ASAP. You are setting yourself up for failure.

Burnout and when people aren’t consistent are two big problems. You must learn to enjoy how eating healthy makes you feel, and how the act of exercising pumps you up! If you ask those close to me, they will tell you I get SO excited for a big crisp salad, with a can of tune and vinaigrette dressing!  Please check out my latest blog post in which I talk about this subject of consistency, and getting back on track when you fail.

FitMomTransformationCenterOct13-45 I would like to give you my top 5 things you should look for when choosing a fitness program.

1. It should be fun! I have found that if a person hates what they are doing, they will eventually quit. There might be times in the workout that aren’t pleasent, but as a whole, you must get excited and look forward to the workout. You might enjoy the actually exercises, the muscle burn, the cardio, the stretching, the socializing, the comaraderie, the muscle soreness the next day, or some other aspect, but whatever it is, you must enjoy some parts of it.

2. The instructor must be well likable and someone you can trust is knowledgable and you get along with. Similar to the first one, if you can’t stand the person who is telling you what to do, you will most likely hate it and quit. The instructor must be good at finding those buttons in you, to push you past your comfort level and do things you never thought were possible. They should be a role model for you and someone who inspires you to be your best!

3. The program must have variety and progressions. Variety is important for two reasons. First, it keeps you guessing and prevents you from getting bored with the workout. Second, it keeps your body guessing and limits the likelihood of plateaus. Progressions are so key, and one reason why places like curves will begin to struggle to keep their customers satisfied. The body needs progression, as the body gets more fit, it also begins to get more efficient at what it does and burns less calories. In order to keep moving toward your goals, larger and larger stressors need to be put on the body to continue the process towards change.

4. A combination of cardio, core, strength training, and stretching should be part of an effective program. If fat loss and muscle toning is your goal (which is seems it is for FitMomTransformationCenterOct13-4895% of the people I work with) all of these components are necessary to have to reach your fitness potential.

5. Must fit your budget: It is best to find a fitness program that fits your budget and one that is convenient for your schedule. If a program takes a long time to get to, or costs too much for you to continually be part of, you need to find a better program!

I hope these 5 tips help you in choosing the right fitness program for you! Of course if you are in the Madison area, I would love to get a chance to work with you! I hope you will find that all of my programs meet these 5 points. I believe they do, and is the reason why I get to work with about 150 clients each week to help them reach their fitness goals and feel strong and healthy.

My programs include Fit Moms, Fit Fun Bootcamps, and Killer Kurves.



I Answer Your Questions…

By | Behavior Change, bootcamps, Mindset, Nutrition, Transformations, Uncategorized

podcast1I get asked almost daily to get interviewed for various magazines, blogs, newspapers, and podcasts. Most of the time I never mention them, but I wanted to give access to a podcast I recently did that I thought was exceptionally good. Not because I did anything great, but the dad who interviewed me was an incredible interviewer.

I love to learn through listening. I try to listen to a podcast/audio book at least an hour a day. So if you are an auditory learner like me you should really enjoy this.

Click here to listen to the interview

When you go to the webpage you will be able to see the topics and thoughts that I cover and jump directly to that part in the interview if you would like.

Click here to listen now

If you’ve become inspired to make some changes in your own life consider Leading a Six Week Challenge.  As a Fit Moms for Life Leader you can enjoy the interaction, community, and support found within our exclusive Leader’s network.  Also you can earn some money while helping others transform their lives along with you transforming your own!

If you live in the Madison area join one of our Fit Moms Transformation Centers (Men and Woman Welcome)!  These programs offer the same inspiring interaction, community and support!

Check out below the inspirational interaction happening in our programs!




The Dead Zone

By | bootcamps, Fit Moms For Life DVD, Mindset, Transformations, Uncategorized

Dead ZoneA couple months ago I wrote an article that became quite popular talking about many of the different options we have when it comes to getting into shape.

Click here to read the article

I even lost a couple clients from it (which is just fine), when they realized that our program wasn’t the program they needed given their experience and background.  This past week I have been going to a gym that I won’t name, but it is one of those 24-hour type gyms that don’t have attendants at it.  My brother has a membership there and I wanted to be able to have that bonding time with him once in awhile.

The gym is beautiful, incredible brand new treadmills, elliptical, and weight machines. The place is spotless, and the bathrooms shimmer and sparkle. But for me there was something missing…Call it the magic, the sparkle, the energy, the fun. There has not been more then 8 people at this place when I’ve gone. There is no music playing and everyone is wearing his or her headphones. Nobody is smiling; nobody is talking to anyone else.  My brother and I push each other and we get a great workout, since we are following a great workout plan, even so the environment is one that I personally wouldn’t want to workout to on a regular basis.

When I workout I feed off the energy of others…It is the reason I LOVE being part of sports teams or workout groups. We all having “boring” and “monotonous” times in our day, but I believe workouts shouldn’t be one of them. This principle I have known for awhile for myself, but working out this past week in a low energy “dead” place really made me appreciate what I have and what my clients have at our five Fit Moms Transformation Centers.

It makes sense why I am told on a regular basis that coming to the Center and working out is their top highlight of the day. It isn’t because the rest of their lives suck, it is that exercise makes you feel good, and even better when combined with awesome and fun people to share the experience with. If this is the type of environment you want, I challenge you to go out there and find it. Unless you live in a very small town there should be at least one place in town that is high energy, highly supportive, and lots of fun.

If not create it, this is why I created the FM4L 6 Week Challenge. I wanted to make it simple for anyone to create a group of their own and get paid for it.

In conclusion, there are times when silence and being alone is awesome and needed, but for most of us most of the time, life is best when connecting and feeding of the encouragement and energy of others. Don’t let your workout experience be any different.

If you live in the Madison area and can relate to working out in a “dead zone” or maybe you haven’t worked out before but realize that working out in a high energy place is much better, I would encourage you to send me an e-mail, and share your story, I will personally get back to you.

Why Women Should Weight Train

By | Body Assessment, bootcamps, Cardio Workouts, Transformations, Uncategorized

1_BulkI receive quite a few emails from my subscribers asking fitness and nutrition questions.  One common question is related to women being afraid to resistance train because they believe they are going to bulk up! I think this stems from the periodic viral emails that go around showing women who look like men.  These bulky woman have been taking steroids!!

One specific question I received was, “I have been hearing two different stories for years that I’m hoping you can shed light on. I’ve had some people tell me that if I don’t lose weight before exercising I will just turn the fat into muscle and be bulky.  I’ve also heard the opposite in which you need to work out to lose weight and thin down.”

Their are plenty of women I work with who are extremely strong, lean, and sexy, and all wear a size 4 or smaller. I have a couple of women who were small to start with, but had extremely low strength and muscle mass. Once they started to weight train, their body fat dropped 6-8 % and they became very toned and lean. Then I started hearing them complain that they couldn’t even fit into size 0, and were having to shop in the kids section. Both of these woman are moms with two kids, and are both under 100 lbs. My point isn’t suggesting that women should weigh under 100 lbs or be a size 2?  What I am saying is women who lift weights will NOT get bulky, but rather get toned and lean no matter your size.

My philosophy is lift heavy and hard… Women have 30 times less testosterone then men, and can’t really develop much muscle even if they are lifting hard. If a woman isn’t weight training, but just dieting and doing cardio, she is actually breaking down the little muscle tissue she possesses in the first place. Muscle burns fat, period. If you are constantly losing muscle, you are going to be on an upward battle to stay lean and tight because your metabolism will slow down and you will be forced to eat less and do more cardio to burn those calories. When weight training is combined with short bursts of cardiovascular exercise and proper nutrition, not only will a woman lose weight, but also get long and lean. I see women come to me who are cardio junkies, they are in the healthy weight range, but complain everything is loose and sagging. Most of these women have high body fat %’s and low muscle mass.

Just eating better without exercise can cause good weight loss, but for most who try it with diet alone, they gain the weight back. Weight training will give you a much higher success rate.

If you are in the Madison, WI area check out any one of our 5 Fit Moms Transformation locations and come for a “FREE WEEK” by just mentioning you found this deal off this webpage. Also sign up for our free fitness newsletter by visiting



Healthy Mom, Healthy Family, Healthy Community!

By | Abdominal Training, Body Assessment, bootcamps, Cardio Workouts, In-home workouts, Kids Fitness, Lowerbody toning, MamaTone, Transformations, Uncategorized
Tranformation Center

We are so excited about our new “Transformation Center”. Our tagline: “Healthy Mom, Healthy Family, Healthy Community”.

We are also exited to be offering programs for moms, (of course) guys, kids, and many things for our community such as birthday parties, movie nights, date nights (parents leave kids at our place for a night of fun), and so on.

I would like to invite you to come visit sometime, no matter where you live in the world.  We had 70 energetic and awesome people to get things going.  I might write in more detail about the experience of opening up a place, but I can say that I have never worked longer hours, felt more stress, and doubted myself on occasion. But I am confident with the support of an incredible team and community this will be a great thing for our community.

To me this is another example that the greatest things in life require hard work, nights with very little sleep, and moments of stress that you aren’t sure you are capable of handling.

So, if you have a goal right now that you are going after very hard because you KNOW it is the right thing to do and you are experiencing the emotions above, I just want to let you know to keep believing and remembering that anything above “ordinary” requires extra-ordinary work. You must be willing to do things 99% of others aren’t willing to do.

One part of the transformation center I am extremely excited about is the weekend kids birthday parties. It will give families another option for a healthy and fit party, while giving the parents a well needed break from having to “plan” or “do” much of anything. Plus it allows me to hire another 5 people which makes me happy!  My BDS (Birthday Delight Specialists) have created a short survey about kids birthday parties and I would be grateful for any of your experiences and opinions.

Click here to share you opinions >>>

We are wanting to be the #1 party destination, because a birthday party is a great way to reach kids and show them a fun time while making it healthy focused, and it allows moms to experience what the Fit Moms Transformation Center is all about.

Please also check out our Universal Fit Moms for Life Six Week Challenge >>>

Don’t Try Any of My Fitness Programs Until You Read This… We Might Not Be Right For You

By | Behavior Change, bootcamps, Cardio Workouts, Mindset, Transformations, Uncategorized
1 Trans

Don’t Try Any of My Fitness Programs Until You Read This… We Might Not Be Right For You

I am going to write this from the perspective of Madison, WI, but you could be reading this from most places in 1st world countries and it will apply to you as well.

It is quite the paradox we are living in… we are sicker and unhealthier then ever before, yet have more amazing options to gyms, weight loss programs, and so on.

How can this be?

The major problem, which I am not going to focus on in this article, is that everything in our society is encouraging us to be lazy and eat quick, processed food.  Our lives are designed for comfort and convenience… this is our biggest challenge.

But what if someone wants to truly change?  What program is best suited for them?  If you had asked me this 5 years ago, I would have selfishly said “MINE!” It wouldn’t have mattered who the person was or their goals, strengths, and weaknesses.

But as I have gotten older, and hopefully a touch wiser, I know that in many cases my programs might not be the best for you.

I am going to try to make this as simple as I can and make some generalizations about the various options you have to choose from regarding your fitness.  I am going to try to make this as unbiased as I can, realizing that I am too close to the industry to make it 100% unbiased so please keep that in mind as you are reading this.

Here are 4 major options that you can choose from.

1.  Bare bones gym: This is a small, no frills gym, many times open 24 hours.  Has all the weights and cardio machines you will ever need.

Examples in Madison: 24 Hour Fitness, Snap Fitness, Anything Fitness, Planet Fitness

Price: This is the cheapest option ranging from $15-$40/month

Pros:  Extremely affordable and convenient.  Many locations and usually open all hours of the day.  Nice equipment.

Cons: Can be very crowded during peak times because they need to over-sell memberships to stay in business, no accountability (these gyms need to have a large % of people to never show up in order to survive), no nutritional guidance, and no support.

Who this is perfect for: someone who knows how to put together safe and effective workout programs, and who is self-motivated, one who already has a great understanding of nutrition and just needs a place to work out.  I would say that I fit this definition as long as I brought in a workout partner to help me stay motivated.  I can work with anything and come up with fun, challenging workouts on my own, but still need the push from a friend.

2.  Traditional gym: this is generally quite a bit bigger, with 2,000 up to 30,0000 members. There is front desk staff, it will include specialty classes, a pool, sauna, hot tub, and lots of weight and cardio machines.

Examples in Madison: Supreme Health and Fitness, Princeton Club, Prairie Athletic, Harbor, Pinnacle, Gold’s

Price: $40-$90/month

Pros:  They offer a lot of bells and whistles and amenities for the price, usually have child care, lots of available times, and different classes.  There is also great variety of equipment and instructors to fit a wide range of interests.

Cons: Many of the classes, child care, and services are add-ons so you have to pay extra for those.  The front desk staff might know your name so it is a little more personable, but still no accountability for you to show up.  Similarly to #1, if these gyms had 100% show up rate 3X per week, they would not have the space or equipment to handle them all.  No nutritional guidance.

Who is this perfect for:  this is great for families or individuals who like to exercise, might not be experts at it, but like variety and options.  They can join classes and learn the choreographed routines and maybe meet some people in the process.  This is great for someone who is outgoing and can strike up a conversation with anyone.  Since there is people there working out at the same time each day, you could find a workout partner.  You already know what to eat and have an idea of what types of workouts you should be putting together to avoid injuries and overuse. This is also nice for those who like to relax before and after workouts, because there are plenty of places to hang out and read, sit in the sauna, and relax.  Can be a great place to call their third home.

3.  Specialty programs and small group training facilities:  these charge more, but provide many more individualized programs.  There are less members overall, but more emphasis on each individual.

Examples in Madison: Fit Fun Bootcamps, MamaTone Fitness, Killer Kurves, CrossFit, Farrell’s Extreme Bodyshaping, Hybrid, Orange Shoe, Fit Club, Monkey Bar, Pat’s Gym, Melt Studio,

Price: $90-$250/month

Pros:  There is a high level of accountability and support and different workouts each time.  If you aren’t showing up, they will notice.  Behavior change is focused along with the workouts. Nutrition is talked about a lot and meal plans and education is a main focus.  Workouts are usually challenging, results can be dramatic, friendships are made very easily, and you get the advice of personal trainers without having to pay their fees. Proper form and breathing are emphasized.

Cons:  it is a larger financial investment, limited hours available, hard workouts that can potentially lead to injuries, waste of money if you aren’t using it, can be hard to do if you have lots of joint issues, not many extra physical amenities to use besides the workouts, the education, and the support and camaraderie.

Who is this perfect for:  a person who is wanting a place to belong and call home, where they are encouraged to meet others who are looking to improve their bodies and lives.  It is for a person who might be looking for a life change and doesn’t know what to do or where to turn, a person who lacks a healthy supportive environment around them.  On the other side, it is also great for former athletes who are use to coaches and players to train with, the camaraderie with these types of programs are similar to that of sports teams.  These are also great for people who don’t want to think about putting together their own workouts or deciding what foods they should be eating, rather they would prefer a plan that is set out for them.  Lastly this is a great option for someone who is looking to not just show up and leave, but someone who is looking to invest in their fellow peers, and to join in on the community activities and be part of a tight knit group.

4.  Personal trainers: They are one on one with a certified trainer who will work with your individual needs and create a program that is specific to that person.

Examples in Madison: Most of the gyms have this as an option and many will push it very hard to newcomers (Supreme Health and Fitness is one exception).  There are many independent trainers who rent space out of gyms, or visit people’s homes.

Price: $520-$910/month coming 3X per week or $40-$70/session

Pros:  Extremely customizable, can work around injuries, proper form focused on, high accountability, focus on nutrition and overall well-being.  Workouts can be always changing.

Cons:  Price is too high for many to consistently work with a trainer, there isn’t much camaraderie with their peers, there is a huge variety in skill levels of trainers, so pick wisely.

Who this is perfect for:  Someone who has $500 plus dollars of disposable income and who doesn’t like to work out in groups or one who isn’t comfortable with how to perform exercise or proper form or nutrition and wants someone to explain things each step of the way.  A person who wants to get pushed and challenged and open to trying new things would also be good for this program. Another example would be someone who values the consistency of having that one person they can trust and count on to be there for them when they fall off the wagon or go through challenges. Also a person who has lots of injuries or unique physical challenges that require significant modification would benefit greatly from a personal trainer.

I started as a personal trainer exclusively and most of my amazing team of trainers are also personal trainers.  I love personal training and what it has to offer.  Some people just love to train one on one, but I have found that groups bring out the healthy competition in each person and elevate the adherence to the program by seeing their peers get in shape.

I realize I have left out studios that specialize in yoga, pilates, or nutrition programs like Weight Watchers or Jenny Craig, but this is already quite long.

As you can see, we do not lack options, rather we might lack clarity of what option is the best one for you.  Over the past 10 years I have tried to expand my programming to reach different types of people. That is why I now have Fit Fun BootcampsMamaToneKiller Kurves,Fitness 4 Kids, and the Fit Moms For Life DVDs.

When someone asks me what my ideal client looks like I list the following.  If you feel like you meet most of these criteria my team and myself would be honored to work with you.

-Willing to take responsibility for where they are

-Willing to work hard

-Maintain a positive and supportive attitude towards themselves and fellow participants

-Desire to invest in the program and help build and maintain the community/family feel

-Doesn’t have too many severe joint issues

-Understands that investing in themselves (time and money) is something that is worth doing

-Is 100% committed to achieving results and willing to try new things

-Is completely ready to have their life and body transformed to levels that they have never seen

Read what others are saying about our programs >>>

Check out our programs >>>  and products >>>


By | Behavior Change, Blog, bootcamps, Transformations, Uncategorized

I really like the story you are about to read about Fit Fun Bootcamper Kaitlin because it goes to show that despite growing up in a family of poor eating habits, it doesn’t have to be a death sentence.  Change is possible and results will be achieved.  Losing the weight has not only transformed her body, but has given her extra drive and confidence to build her growing massage business.

Here is her story…

“I’m 22 years old. I grew up in a less than healthy family; McDonald’s and other fast food choices were a regular meal. This unfortunately, continued on as a habit into adulthood. I developed a regular diet of processed food and Drive-Thru, in addition was not exercising at all, and as you can imagine this did not equate for a pants size that I was pleased with. I tried “dieting” a few times, but my idea of dieting at the time

Kaitlin Before

was getting grilled chicken instead of crispy chicken in the Drive-Thru.

My idea of exercise was doing 10 minutes on the elliptical and 20 sit ups twice a week. So obviously I wasn’t seeing many results. Well they always say opportunity knocks, in my case, it rang; my best friend called me at about 11 pm on a Monday night telling me about this boot camp class she found on Groupon, and she wanted me to do it with her. I said “whatever” and agreed, although I was not as excited as she was. I signed up for it, and then after the fact I realized I would be waking up at 5 am, so my initial reaction was “you better be lucky I love you!”. On the first day, I enjoyed a tough workout, definitely more intense than I was expecting but a lot of fun at the same time. The rest of that entire week I was so sore I couldn’t even sit down on the toilet my legs burned so bad. By the second week, the classes were still challenging enough to keep me motivated, and the instructors would give us modifications if we needed them. I started noticing changes in how my clothes fit. And I was suddenly able to pump out 10 push-ups no problem, when before I would struggle with 2. My favorite thing about the classes is after you force yourself to get out of bed at an ungodly hour, THAT’S IT the hard part is over. Once you get there, the trainers keep you moving, motivated and telling you what to do so it’s not like being at home trying to mentally convince yourself to do one more sit up, everyone pushes you and motivates you.

After about 6 weeks I had lost about 5 pounds and one pants size. I decided to take it up a notch and start taking some of the trainer’s advice about eating. So I slowly started changing my diet, first by choosing healthy snacks for while I’m on the go, and committing to one healthy home-cooked meal a day. These things became habit and now a typical 3 Days of meals for me may look like this. Read More

How These Women Have Lost More Than 1456 lbs… Now it is YOUR Turn

By | Behavior Change, bootcamps, MamaTone, Mindset, Nutrition, Transformations, Uncategorized

I thought it would be cool to read about some women who have made amazing transformations through Fit Moms For Life.  As many set resolutions,I hope these stories will inspire you to make 2013 YOUR year.

 In case you missed it the other day, you are running out of time to join the Killer Kurves (K2) program which starts January 7th.  If you are having trouble affording it, I have a creative way for you to be able to invest in the program.  Check out the PS.
Over the past few years I have been inspired by so many who have seen massive weight loss and body transformations.  In order for someone to do that, they must have changed every area of their life.  You can’t just workout, you can’t just eat well, you can’t hang out with the same friends.  There comes sacrifices, but with those sacrifices comes great rewards.
As we kick off the K2 program, which is designed for those looking to lose 40 or more lbs, I would ask if you are thinking about making  2013 an extra special year, take a few minutes and read some of these stories.
I dare you not to be inspired.  Click the links below to read about each story

Keep moving,

Dustin Maher
PS  I have received two emails from women locally in Madison who really want to take part in K2, which starts in less than 10 days, but can’t quite afford the entire amount.

My motto in life is if there is a will there is a way.  So for any of you that this is an issue for the in person program, I want to do something I have never done before which is give you as many copies of my signed book as you want and you can sell them for the $20 (retail price) and 75% of that money will go towards your tuition to the program.  You then get to participate and the FMFL message spreads further to your family, friends and coworkers, a win/win for everyone.


By | Behavior Change, Blog, bootcamps, Core Training, Fit Moms For Life Book, In-home workouts, Uncategorized
Today I want to share with you a story of Wendy, although she lives in my town, I have yet to meet her.  Her story reminds me that all it takes is some correct information followed by massive action.  Wendy, like many moms just didn’t know the right way to healthily lose weight and be healthier.  I am humbled that some words in my Fit Moms For Life book, and some of my workout videos was the start of a 67 lb weight loss journey, but more importantly, a beautiful mom of 4 kids finding herself and discovering that being overweight her whole life wasn’t something she had to live with.  Wendy I can’t wait to meet you soon and give you a big hug.  Your story has inspired me, and I know thousands of others who will read this.

Wendy before at over 200 lbs

Here is her story…

“I am 31 years old and a mother of 4 beautiful kiddos (ages, 10, 10, 5, and 3).  For as long as I remember I have considered myself “big boned” and seriously believed that I was just built bigger than other women.  I had come to terms with that and found a way to be happy with my body at the time.  Exercise and healthy eating was a foreign language to me too.  I never really understood how it worked and I never gave 100 percent to finding out either.  I have pretty much struggled with my weight since middle school.

My oldest 2 girls started to participate in a program called Girls on The Run last year (2011).  They were learning about positive thinking, healthy food, and finding inner strength to overcome obstacles.  Watching them finish their very first 5K last November was very emotional for me.  I was proud of them but, mad at myself for not being able to (or wanting to) complete that first 5k with them. I stepped on the scale at the beginning of this year (2012) and was 221 pounds.  I was mad that I let this happen.  How did this happen?  I didn’t even notice that I had put on that much weight.  I still feel embarrassed at times even now after losing the weight!  This year (2012) was going to be my year and I was going to take back my body and not let the chaos of my life to be my excuse.  My mom was also diagnosed with breast cancer for the second time which was pretty hard for me to deal with emotionally.  I wanted to make sure that I was doing everything I possibly could to be healthy and to be able to fight off anything that I could possibly have to deal with one day.

Click the book to buy it

I started to do a little research on eating better and basically the first 2 months of weight loss for me was trying to figure it out.  I started to add some cardio but, after a month I was not seeing any results on the scale or in the way my clothing felt.  I got an e-mail from Groupon with an offer on Dustin’s bootcamps and decided to read a little more about Fit Moms For Life.  I ordered the FMFL book and the Got Core video and started to put what I was reading in to action.  I had to schedule myself to be at the gym 3 days per week after work just to make sure I went.  My husband works nights so this was not always easy to do with all of my kids and then with my oldest 3 being active in sports and extracurricular activities after school.  I decided that I was not going to give up my gym time though.  I had spent the last few years worried about getting everyone else where they needed to be and never worried about how I was feeling or if I was taking care of myself.  My 3 gym visits (Tuesday, Thursday, and Saturday) each week consist of weight lifting and burst training.  I spent the other days doing the Got Core video, playing Zumba on our Xbox Kinect with my children, and running.  Sundays are usually my rest/cleaning days.

Wendy Before and After Losing 67 Pounds

I used the My Fitness Pal application on my phone.  Everything I ate, every time I worked out, every pound I lost I entered in to my daily journal there.  I also spent a lot of time journaling in a notebook about how I was feeling or if there was anything particularly hard for me that day.  I wrote personal goals for myself outside of just the obvious weight loss goal.  Sometimes it would be something as small as: read a book with the kids every night this week or to get one room cleaned each night during the week.  Other times there would be goals like: be able to do 50 pushups continuously in the next 90 days.  These types of goals helped me to motivate myself and they also taught me that I can achieve almost anything if I put my mind to it.

I also started to run with my daughters this year (2012) when they started the  Girls on The Run program again.  This was to be their 3rd time running a 5K in this program and there was no way that I was going to let them do it again and just stand by as a spectator.  I wanted to share that moment after crossing the finish line with them.  I also wanted to be able to encourage and motivate them as we all ran together.  I completed my second 5K to support Girls on the Run on November 10th with both of my daughters.

To date I have lost 67 pounds however, I am still hoping to lost another 10 to 15 pounds and am still working hard to tone my stomach.  Now that I have lost most of the weight I do have a harder time staying motivated at times.  I have found that by talking to others about my goals and challenges I face that I have been able to do a pretty good job still making it to the gym and eating healthy.  There are people that tell me “you better not lose any more weight” or “you are too skinny”.  I  just have to remember that this is my journey to be a healthier me and what other people think does not matter.  I can’t tell you how much losing this weight has changed my outlook on life.  I have energy after work now!  I don’t just sit on the couch and watch television any longer.  I am able to control my emotions at home and work a lot better too.  All of the extra energy I have now allows me to keep up with my energetic kids!”


Example Meals:

Day 1

Breakfast: yogurt, granola, berries (strawberries/blackberries/raspberries)

Snack: Banana

Lunch: Turkey Sandwich on whole wheat (onion, spinach, avocado or laughing cow cheese), Apple

Snack: Popcorn (plain)

Dinner: Grilled Chicken, Broccoli, half of a Sweet Potato


Day 2

Breakfast: Oatmeal, Banana

Snack: Orange

Lunch: Salad (Spinach, Onion, Turkey, Walnuts, String Cheese, Vinagerette)

Snack: Apples and Peanut Butter

Dinner: Grilled or Baked Fish (Halibut, Cod), Asparagus, half of a baked Potato