An Open Letter To Wisconsin Fitness Professionals

By April 9, 2013 3 Comments

An Open Letter To Fitness Professionals In Wisconsin: (PLEASE SHARE LIBERALLY)

If you are a group fitness instructor, personal trainer, or owner of a fitness business and want to help your clients succeed even more, have more clients, and meet other awesome fitness professionals at the same time, please read on.

I have created a group of fitness professionals in Madison and beyond who aren’t afraid to share their knowledge and believe in the saying “A rising tide lifts all the boats.”

Wouldn’t it be cool to get together with other fitness professionals from the WI area on a regular basis to share what is working, what we are learning, and how we can help more people transform their lives?

After a sweaty workout!

After a sweaty workout!

What will these gatherings look like?

We will do a group workout together to make sure we are pushing ourselves as hard as we push our clients, we will have a topic that I will lecture on or bring in an expert.  Some examples might be exercise programming, injury prevention, building rapport, building a business, discovering your niche, or nutrition just to name a few. Then we will eat together and get to know each other on a personal level by using my favorite eating technique, POTLUCKS!

To APPLY to be part of this group you need to enter your name and email in the box below, you will then be emailed a link to the online survey which will allow me to get to know you better.

Why am I doing this?

Over the years I have developed what I call an ABUNDANCE mindset, I have very low tolerance to be around people with a scarcity mindset.  I am convinced ABUNDANCE destroys a scarcity mindset every time.

I love hanging out with people who are fit and sharing that passion and knowledge on to others.

Where am I going with this?

I don’t believe in competition. (Unless you are on the other side of a ping pong table or dodge ball court). I have people ask me all the time, “Who in Madison is your biggest competition to your business?”  My answer is the same each time… “I have no competition.”

I am not saying this in an arrogant way, I am fully aware my clients have at least 50 other outstanding choices other then my programs (which they many times switch to), but here is what I mean.

Whether it is a gym, boot camp, or a boutique, we are trying to achieve the same thing, which is TO EMPOWER AND INSPIRE our clients to be a healthier, fitter, and happier version of them.

We are on the same team!

This isn’t for every fitness professional though, I only want open minded fitness professionals who believe that there are WAY more then enough clients for each of us to have and it is our responsibility to be better at our craft, and be better at conveying our message and delivering impactful results.

Only 15-18% of our population even has a gym membership. Lets assume another 10% workout regularly at home or outside.  That leaves 70% or more who mostly just sit on their butts and don’t consistently workout and eat healthy.  These are the people we need to reach and there aren’t enough fitness professionals yet to help them all!


There is a world out there hurting, confused, embarrassed, sick, depressed, anxious, and frustrated.  They are turning to doctors to prescribe them drugs, when all they really need is to exercise regularly, eat for energy, and have someone that loves and cares for them unconditionally.

Fitness Pros… We do things doctors have no idea how to do.  We can save people without any drugs, and no side effects.

So again, we will be officially kicking this off Sunday APRIL 14TH from 11 AM – 1:00 PM at the Fit Club in Verona.  This is totally free to attend.

Please forward this on to anyone who you think would qualify and would be a good candidate.

Let’s stop hating each other’s success and embrace that we are all on the same team no matter what the logo on your shirt says.

Transforming the world,

Dustin Maher

PS In case you are worried I am going to try to sell you something at this gathering I am not.  Except on the idea that we are all better as one then as individuals. 🙂